Social Media Analytics
For my Advanced Social Media and Analytics class, we were tasked with creating visuals that highlight the social media metrics for our client, the School of Journalism and Mass Communication. We created three analytics reports, tracking their engagements from March 1st to November 13th. This was made in collaboration with Avery May and Danielle Clark.
March 1st – August 31st
SJMC
Instagram and X Analytics
For our first report, we presented the School of Journalism and Mass Communication’s social media metrics on channels such as Instagram and X. We analyzed the average engagement, including the number of followers and posts, along with the average reach, comments, likes, and shares per post from March 1st to August 31st. We also displayed the highest-performing post to highlight what content does best on each platform. This report was made in collaboration with Avery May and Danielle Clark.
September 1st – October 2nd
SJMC
Instagram and X Analytics
For our second report, we presented the engagement metrics from September 1st to October 2nd and analyzed the increase or decrease in engagement levels from the previous report. We modified the design and followed the Texas State brand guidelines for a more cohesive look.
October 3rd – November 13th
SJMC
Instagram and X Analytics
For our third report, we presented the engagement metrics from October 3rd to November 13th and analyzed the increase or decrease in engagement levels from the previous report. We also included a detailed description of the engagement levels.
Social Media Campaigns
Instagram Campaigns
TXST School of Journalism and Mass Communication
We were tasked with developing content for our client’s Instagram campaigns. These posts were designed to promote the various programs and attract prospective students.
Why I Chose SJMC!
This campaign features Riley Price, an SJMC student, explaining why she chose the School of Journalism and Mass Communication. We opted for a simple, polished design to align with Instagram’s aesthetic. This was made in collaboration with Danielle Clark and Avery May
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Careers for SJMC Students
The objective of this campaign was to highlight the diverse range of career opportunities available to students in the School of Journalism and Mass Communication.